small business spotlight

Small Business Spotlight – Just Desserts by Jess

January 21, 2018
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Describe your business: 

Just Desserts by Jess is a custom order bakeshop specializing in custom cakes for all occasions from weddings to kid’s birthdays. We also offer customized cookies, cupcakes, cake pops, party favors, and individual desserts. Our creations are made from scratch with the finest ingredients. We will work with you to create whatever it is to make your special occasion everything you imagine.

What is the most important piece of your business: 

Customer Service is key. Understanding what the customer is looking for and making it a reality for them. Begin receptive to their concerns and reassuring them that their event will be everything they envisioned.

bakery business thornwood ny

Give some recommendations to moms from your perspective:

The biggest recommendation I can offer is that sometimes less is more. With an emphasis on parties these days due to social media and Pinterest, moms feel the pressure to have an over the top celebration. That being said, they begin to they to incorporate too many details. Sometimes simplicity creates the most beautiful outcome when it comes to cakes and events.

What’s mindset change you had after you began your practice: 

I’ve learned through the years that I have to be open to what the customers vision is even if it is not the theme or style that I would normally choose. The ultimate goal is to make their vision a reality.

How can people start this same journey? 

I knew from an early age that being a pastry chef was my vocation. If you are interested in taking this career path, I would suggest to take local culinary classes to get a feel for being in the kitchen. It is long hours and physical work so you really need to have a passion for it.

Provide important links that we can find you:


Instagram: @justdessertsbyjess

Facebook: Just Desserts by Jess Inc.

677 Commerce St

Suite 104

Thornwood, NY 10594


There are no items for walk in purchase. It is custom order only. Store hours are 8-6

desserts and cakes


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