If you’re in business, you know that promotion is key. After all, how can you sell your services if potential customers don’t even know you exist? But coming up with creative and effective ways to Promote Your Business can be a challenge. You won’t always know how to gain your ideal client’s attention and what will work to convert them into paying customers. But one thing’s for sure if you implement a range of new and creative ideas that you haven’t tried before, you’ll soon discover what works best for you.
In this blog post, we’re going to run through a range of ideas you can try to gain more clients and customers. Whether you’re a business consultant, graphic designer, financial expert, or anything in between, you’re bound to find one that will work well for you. Let’s take a look.
1. Sponsor a Local Event
One great way to get your business noticed is to sponsor a local event. This could be anything from a 5k race to a charity gala. By sponsoring an event, you’ll not only get your name out there, but you’ll also be able to show potential customers that you’re a business that cares about giving back to the community.
2. Run Your Own Event
Another option is for you to put on your own event. Live events can be a great way of getting to know your potential customers and showcasing what you’re all about. The good news is, you can do them online and in person. You may find that taking some training from someone like STL on how to use the tech for this can help. Then when it comes to running your event, you’ll know exactly how to engage with your audience and get the most out of the experience.
3. Give Away Free Samples or Trials
Who doesn’t love free stuff? Offering potential customers a free sample or trial of your product or service is a great way to get them in the door (literally or figuratively). Once they see how great your product or service is, they’ll be more likely to become paying customers. Free training and access to you can often be a gateway to push clients through your customer journey.
4. Get involved with Local Media
Another great way to promote your business is to get involved with local media outlets. This could mean being interviewed on the local news or writing an article for the newspaper. Getting coverage from local media outlets will help increase brand awareness and show potential customers that you’re an expert in your field.
5. Host a Contest or Giveaway
Everyone loves a good contest or giveaway, especially if there’s a prize involved. Hosting a contest or giveaway is a great way to get people talking about your business while also driving traffic to your website or storefront. Just make sure the prize is something that would appeal to your target audience. Make sure that you use data capture here too. You can collect leads to add to your email list and then remarket to them after the fact even if you don’t convert during the contest, you have the opportunity to afterward.
6. Collaborate with Other Businesses
One of the best ways to promote your business is by teaming up with another business in your industry (or even outside of it). This could involve co-hosting an event, participating in a joint marketing campaign, or simply cross-promoting each other’s products or services on social media or through email marketing campaigns. Cross-promoting through your audiences in this way is extremely powerful.
7. Create Helpful Resources
People are always looking for helpful resources whether it’s tips on how to do something themselves or recommendations for products or services they need. By creating helpful resources like blog posts, infographics, eBooks, etc., you can not only help potential customers solve their problems, but you can also position yourself as an expert in your field while promoting your business at the same time!
Bringing Your Business to Life
Now that we’ve been through a full list of creative marketing ideas, all that’s left for you to do is put them into practice. It doesn’t matter how well things go for you, just that you’ve put some new tactics in place and are able to see which ones work for you the most. Remember, promotion is key when it comes to growing any business—so get out there and start spreading the word about what you do!
