Working Moms

3 Tips To Help You Succeed As A Mompreneur

As a new mother, it might be difficult to find the enthusiasm to return to work and hit the ground running. Working for someone else while your children are in childcare may not even appeal to you. Perhaps it’s time to consider following your entrepreneurial goals and beginning on a mompreneurs adventure. It’s not like you’re the first person to cut links with the working world. There are many successful women who will tell you that it is possible to earn from home or as a new mom.

Mompreneurship may allow you to spend more time with your child while trying to get your new business off the ground. You could even create a business that caters to other new mothers and their families. Maybe you’ve always wanted to offer cosmetics, clothes, or gourmet pastries. Or maybe you just want to go freelance and conduct financial counseling, marketing, or social media management as a side hustle. Here are a few pointers to help you succeed as a mompreneur.

Mompreneurship may allow you to spend more time with your child while trying to get your new business off the ground. Here's  a few pointers to help you succeed.

Working From Home

You may not require a business location at first as you establish your firm. It is, however, vital that you set up a separate area of your home in which to work. The amount of space required will, of course, be determined by the type of business. Make it clear to everyone in the family that this area is off-limits while you’re working.


Make every effort to stay focused and avoid procrastination. You may have a kid to care for, but that doesn’t mean you should stay in your PJs and binge-watch every episode of your favourite programme while scrolling through Facebook. Utilize a working day in the same way that you would if you were hired full-time by someone else. Working from home is a luxury. If you get this right, you’ll have a lot better chance of success as a mompreneur.


Use Social Media Marketing

As with any company effort, you must get your brand out there in order for it to be seen by your target market. What is the purpose of having the best product in the world if no one knows about it? Start publishing relevant and useful information to your social media networks. Consider using an offshore data management solution, which will utilise their analytical skills to determine where your traffic is coming from and may assist you in identifying trends to enhance your visibility and brand identity.

If you are fascinated and sell a quality product, this can help you surpass your already well-established industry rivals. Offer Instagram to promote your products, show off your fundraising efforts, and use incentives to encourage your target demographic to buy. Heidi Schave is a great example of this.


Get The Right Funding

If you find yourself in need of a cash infusion to get your business up and running, or if you require inventory, consider alternatives to the traditional business loan from the bank. Consider proposing your ideas to an entrepreneur instead. These individuals are industry specialists who will part with their own money to invest in companies that they believe will be feasible and profitable.

You will not only obtain monetary investment from a business angel, but also their time, knowledge, and industry contacts. You must be able to tell your gross from your net and be prepared to have your company plan evaluated. However, if you get it right, you could be in a good position.



These three tips should help you succeed as a mompreneur. Do you have any other tips you could share in the comments below?


This post contains affiliate links and I may receive a commission, at no additional cost to you, should you purchase through one of my links. Please see my disclosure for more information.

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TWL Working Mom

Jennifer is the Owner of TWL and Co-Owner of a Influencer Facebook Group Influential Mamas.  Along with blogging + freelance writing and selling Zyia Activewear, she is a mom, army wife and full-time teacher. Jennifer lives in Washington State and is a born + raised New Yorker. In her spare time, she loves traveling, yoga, the beach, writing, listening to books and drinking coffee.

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