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3 Ways Silicone Rubber Bracelets are a Great Marketing Tool

Silicone rubber bracelets are one of the most popular marketing and promotional tools of the past two decades. While they’ve been around in some form or another since the 1980s, it was when Lance Armstrong famously wore them starting around 2004 that they became part of the mainstream. From being a part of awareness building and sports fashion, they’ve become a standard marketing tool and style item.


While we’re not seeing them around as much as we did in the 2000s, silicone rubber wristbands and bracelets are still worn these days. The difference is they’re less likely to be worn as fashion accessories for their own sake and more likely to be worn for a specific purpose.


While these purposes are usually related to identifying someone as part of a group (as with the case of most school wristbands) or as fans of a brand (as is the case with promotional wristbands), they have been used for interesting functions that go beyond either of these. Here are just 3 interesting ways these versatile bracelets have been used.


1. Help kids get in touch with their emotions

A teacher in Wilmington, Delaware has advocated the use of rubber bracelets as a tool to help young children understand how to manage their emotions. Using bracelets of colors that correspond to different emotions, children are able to communicate their emotional states without having to vocalize them to the teacher or other children. The children are also free to change their bands throughout the day depending on their emotional state.


By using easily available and durable silicone rubber bracelets, instructors have a powerful way of helping kids understand how their emotions affect their own actions as well as those of others from an early age, which can be crucial to their development in other areas later in life. This can also help them develop empathy, which can be critical to understanding others and potentially help in offsetting negative behavior as well.


2. Identify medical conditions

Medical identification tags are nothing new. Various methods have been employed in the past, from metal bracelets and even tattooing. Silicone rubber bracelets, however, are by far the most cost-effective and durable way of identifying a patient’s medical condition on a long-term basis.


Conventional medical tags are really only useful in a medical facility for a few days or weeks at a time, as they can easily be damaged or smudged by water or normal use. Silicone tags can last virtually forever, with some versions even sporting RFID tags containing info that could be useful to first responders and other medical personnel.


3. Festival and event entry

Silicone bracelets are a durable, low-cost way of identifying that someone has paid admission to an outdoor festival. Many outdoor events can get wet or sweaty, which makes traditional hand stamps less practical, as they may get erased from the skin after only a few hours. Silicone bracelets, on the other hand, are abrasion-resistant and waterproof, making them ideal for these kinds of outdoor events. They can even be used to allow multiple entries for festivals that last more than one day.



Silicone rubber bracelets are more than just a marketing tool. Their non-intrusive form factor and extreme durability make them an excellent all-purpose ID that wearers couldn’t lose easily. Of course, the fact that they’re as stylish accessory at the same time further adds to their enduring appeal. Be sure to check out Wristband Creation for custom wristbands and more.



This is a sponsored post and contains affiliate links and I may receive a commission, at no additional cost to you, should you purchase through one of my links. Please see my disclosure for more information.

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TWL Working Mom

Jennifer is the Owner of TWL and Co-Owner of a Influencer Facebook Group Influential Mamas.  Along with blogging + freelance writing and selling Zyia Activewear, she is a mom, army wife and full-time teacher. Jennifer lives in Washington State and is a born + raised New Yorker. In her spare time, she loves traveling, yoga, the beach, writing, listening to books and drinking coffee.

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