Digital Marketing Terms & Definitions You Need to Know

Digital marketing uses its own jargon. Whether you’re an expert in digital marketing or just starting out, this is an area that is always changing, which means new jargon, abbreviations, and theories pop up all the time. We produced this list of some basic online marketing phrases & digital marketing terms to explain some of the most often-asked questions. Take a look at these resources for a review or to get started if you’re new to digital marketing.

General Terms in Digital Marketing

We’re sure you know what they signify, but just in case, here’s a refresher.

CRM stands for Customer Relationship Management.

This is a technology that businesses employ to track their interactions with each consumer. Every CRM works slightly differently, although you’ve most likely heard of large brands like Salesforce and HubSpot. This program essentially assists you in keeping track of each prospect, lead, and future client.

ROI stands for Return on Investment.

If you’re in a company, you’ve probably heard the term ROI. “You have to spend money to make money,” as the old adage goes. Your ROI, or return on investment, is basically the same calculation: how much money you earn by investing in a marketing effort.


“Optimization” is unquestionably a buzzword in digital marketing. Optimization in the digital marketing business refers to the use of learning metrics and analytics in a marketing campaign in order to enhance it.

Creating Leads

Lead generation is yet another buzzword in digital marketing. Lead generation refers to the process of introducing new, qualified potential consumers into your sales and marketing cycle.

B2B stands for Business to Business.

This is an abbreviation that we frequently use but seldom explain. It simply refers to a company that sells to other companies rather than to customers.

B2C stands for Business to Consumer.

These are more typical businesses that sell directly to customers. These are companies that sell directly to consumers rather than to other manufacturers. Grocery businesses and online clothes merchants are more typical examples.

Lead Development

Lead nurturing is a critical component of the inbound marketing process. When you cultivate a lead, you communicate to them in a favorable way that promotes your organization. The more lead-fostering contacts you have, the further that lead will progress through the sales process. Excellent lead cultivation shortens the sales funnel and provides qualified clients faster.

SEO stands for Search Engine Optimization.

The method of modifying and improving your webpage in order to achieve the highest possible web search ranking is known as search engine optimization. Search engine optimization strategies include writing content that addresses certain keywords, establishing a portable website design, and assuring your website has a quick load time.

CTA stands for “Call to Action.”

A call to action is a tool that you can use on your website or in digital ad campaigns to encourage customers to take action. The call to action in an ad may be to visit your website. A call to action on your website can invite an user to subscribe to receive your newsletter.

The Landing Page

A landing page is any element on your site where such a visitor arrives after clicking from another location. When marketers talk about landing pages, they usually mean a page on your site that is meant to collect a visitor’s contact details.

Buyer Profile

A buyer persona is a fake portrayal of your ideal customer.

Content Promotion

Content marketing is a marketing technique that is frequently linked to the inbound marketing strategy. Your content marketing plan includes any content you develop that is useful to your target customer or buyer persona.

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