Working Moms

9 Reasons Why Brand Awareness is Important to Your Business

Brand awareness is a prominent part of marketing. While it forms a small piece of an overall campaign, it is no less valuable. This is because the perception of your brand will appeal directly to customers. But while it’s simple in theory, the practical application of branding is difficult to achieve.

Therefore, it is advisable that you seek the help of a skilled agency such as Cardinal Digital Marketing. Agencies like this are incredibly proficient at laser-focused campaigns that include modern acts. Tactics such as SEO, PPC, brand identity, and much more. From highly strategized campaigns like this comes rewards that help consumers identify with your brand as a whole.

Brand awareness is a prominent part of marketing. While it forms a small piece of an overall campaign, it is no less valuable.

Recognition Leads to Conversion

People will recognize your brand straight away. This enables them to make an informed decision in a split second about whether they will buy something. In addition, a previously positive experience with your brand is likely to increase the chances of purchasing other products.


You Can Establish Trust

Awareness and identification of your brand mean that a customer will come to trust your brand over another. This kind of trust is guaranteed to increase sales and may also develop into a life-long, brand-loyal customer.


From Trust Comes Loyalty

Following trust, loyalty might develop between your brand and a consumer. A loyal customer is a repeat customer. Repeat customers who trust your brand and are dedicated will likely spend 60% more on your products.


You Set Yourself Apart

It would help if you had brand awareness to differentiate your products from the competition. This is primarily done using visuals, but positive consumerism is the goal. Consumers need to know that your product is the one they should choose, and consistent results are required.

brand awareness for businesses

Create Public Perception

With a strong branding program, you can develop a public consciousness where your identity is concerned. For example, mission statements, goals, and ethical beliefs can become a significant part of brand awareness. Therefore consumers can identify with it and decide on purchasing.


Leads Can Be Filtered Out

Conversely, your brand awareness campaign has the potential to appeal to only those you know will buy your product and allow you to focus on positive leads. Therefore, someone who doesn’t like your brand can pass on purchasing upon instant recognition.

brand awareness for companies

Product Association

You can drive a strong association with a particular product through solid brand awareness. For example, Coca-Cola and Pepsi are the first brands you think of concerning soft drinks. An association like this takes time and perfection but is invaluable once obtained.

Infographic created by Chicago Tag & Label 

It’s More than Just a Logo

Logo design and artistic expression are a large part of brand awareness, but your brand is much more than the label on the box. For some consumers, identifying with your brand is personal, and you have the chance to shape lives and views based on your outward appearance.


Lifetime Value

Branding is an ongoing and evolutionary aspect of your business.  You can develop and cultivate values important to your brand and express them to consumers. Consumers that identify with these are likely to become lifetime customers with a high chance of buying new products.


This post contains affiliate links and I may receive a commission, at no additional cost to you, should you purchase through one of my links. Please see my disclosure for more information.

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TWL Working Mom

Jennifer is the owner of TWL Working Moms. She is a full time teacher, a mom & step mom, and NBCT Facilitator. Jennifer lives in Washington State and is a born + raised New Yorker. In her spare time, she loves traveling, yoga, the beach, writing, listening to books and drinking coffee.

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