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How to Design a Poster for Your Business

It is a fact that posters are one of the oldest and most tried methods of doing marketing. They are a very effective way to draw the people’s attention or the potential customers of a company or business to their sales, events, fundraisers, and much more.

There are many ways to design a poster, but there is no specific way a poster would be designed. So here we are going to see the in-depth poster design guide that would help you out there for designing any poster of your own.

Looking for great ways to market your business? Here are some great tips to design a poster when making advertisements for your company.

1. Identify the goal of your poster


The poster may inform someone about a new product or tell someone about an event or announcement. All of these are simply the goals that a poster can help you achieve.

In this case, for example, if the goal of your poster is to get the people to know about an event, you must design a poster to invite your audience to the event. The main goal here is to keep the poster as simple as possible.


2. Know your target audience

In the next step of poster making, you should know who you are trying to reach out to by using your poster. This is the most critical point in poster making because answering this question will give you many design choices to consider adding to your poster.

Here you can make the layout, colors, and design very professional to attract your audience.


3. Decide on the platforms you want to share the poster

The final thing that you would do before making a poster is to know and find out about the place where you want to use the poster. This can be on a physical wall or on social media handles of your own choice.

Optimizing a poster properly for print is slightly different from one social media platform to another.


4. Use a pre-made poster template to know what you are going to make

If you don’t have experience designing a poster, designing and making your poster can be a hectic process. Making a poster template will give you an idea of designing your poster and what to keep in it.

For example, if you want to create an event poster, you have to work upon the location, time, and date of the event.

make your own poster

5. Choose a relevant or branded color scheme

One of the first things that a person will notice in your poster is the color scheme or the combination of colors you have given to your poster. In this situation, you must think of an appropriate color where 2 colors will match each other. Remember to not overthink this!


6. Include a clear call-to-action

The next step in grabbing the viewer’s attention is that you need to follow it by suggesting an action they should take. This process is commonly known as a Call-To-Action (CTA).

For example, if there is a marketing poster template, the CTA or the call-to-action is the “Register Online,” which should be present at the bottom of the poster.


7. Use fonts to create a hierarchy of information for the readers

In the poster, whatever information you want to choose or want to include mainly depends on the goal of your poster, which is the purpose for which you have made it. In this case, if you’re creating a reasonably standard poster, it will be beneficial for you to follow a hierarchy of information.

For example, if you are creating a poster for an event, then it should have:


  • The name of the event.
  • The date, time of the said event.
  • A short description of the event for which it is being organized.
  • The location of the event
  • At last, a simple call-to-action

Want to create a design for a holiday? You can create your own for special holidays like Father’s Day, and you can make posters, videos, social media posts, and so much more. PosterMyWall has so many free and easy-to-customize templates that can be turned into anything for family members.

It is easy to use, and you can use it from any type of computer. Many times we think that we need to hire out or study graphic design in order to create online posters for your business, but that is not true!

By using the free poster maker, you can do it all without spending a ton of money and design what you want! It has a user-friendly interface for people to use and really simple design tools that you don’t need to YouTube to figure it out!

make your own poster


8. Use icons to visualize concepts in your poster design

Icons are the perfect way to enhance and personalize your poster design. Icons can substitute text to make the posters visually appealing and less text heavy. It is one of the main focal points of any poster design.


9. Use high-quality images or photos

If you want to print out a poster that you are making or enlarge it, using high-quality photos is very important. Blurriness or pixilation in the final product will quickly become a nightmare as nobody likes a low quality poster. Consider using professional stock graphics in this case.

advertising and design a poster

10. Download or export your poster in the optimal format

After you have finished your design as well as completing your poster, it is the right time to share it with the world. If you want to print your poster, you should always download it as a PDF or JPG file.

This will make sure your poster is perfect in quality once it is printed.



So from this, we saw that while starting to make a poster, you should always start with an exciting background image or color. On it, you can now use a large as well as bold font for your event title or whichever design is suitable for you. You should use your creativity and design a poster of your choice, and that too should have some of your personal touches, which would make it unique.


This post contains affiliate links and I may receive a commission, at no additional cost to you, should you purchase through one of my links. Please see my disclosure for more information.

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TWL Working Mom

Jennifer is the Owner of TWL and Co-Owner of a Influencer Facebook Group Influential Mamas.  Along with blogging + freelance writing and selling Zyia Activewear, she is a mom, army wife and full-time teacher. Jennifer lives in Washington State and is a born + raised New Yorker. In her spare time, she loves traveling, yoga, the beach, writing, listening to books and drinking coffee.

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  1. Posters are still one of the best ways to market your biz. These are some great tips/tricks and hacks.

  2. These are nice ideas for businesses to use. I have only designed things online but not printed on a poster. Thanks for the tips!

  3. Great ideas! I don’t break it down like this and I obviously need to! I like the premade template idea too!

  4. Templates are great for beginners because as you use them more and more your brain picks up on patterns and ways to create your own later on. I’m just starting to learn ways to put posters together.

  5. Do you know of a website or blog where people can submit work to receive feedback from other designers?

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