If your blog or website is underperforming, it’s time to make some changes; the good news is that any website or blog can be turned around no matter how far down the rankings it has fallen. Read on to find out more about improving the performance of your personal blog using SEO techniques or partnering with a digital marketing agency to improve your search ranking.
Major search engines like Google give more attention to websites that produce regular content; this means that if you post regularly, you will receive more attention. Additionally, the more attention you receive, the faster your blog grows and gets noticed – it’s an intelligent machine.
Not only should you post regularly, but you also need to create the right kind of content. Create content that provides value to your target audience and includes relevant keywords in the right places. If you want to improve your search engine ranking, you also need some adequate links.
Use Social Media
When you have completed your blog post, it’s time to make it work for you, which means making the most of social media channels. A lot of your traffic will come through keywords, but you can enhance your visibility and engagement using social channels as well; use them intelligently.
The main social media channels nowadays are Facebook, Instagram, Linkedin, Google+, and Twitter, but that doesn’t mean they are all equal when it comes to sharing content. Try to target your audience demographics and work in connection with the algorithm for the best results.
Whether you have a small business or a personal blog, you have a brand that can be built up. Brand building is a process of defining your core values, philosophy, and products and then creating more visibility in your domain. Spend time building your brand and drive more traffic.
If you want to draw more attention to your brand and grow your business, you need to generate regular content and promote yourself online; this has the added benefit of driving more traffic to your business. Think about partnering with the experts in brand building for the best results.
Blog titles need to be catchy and clickable if you want to create the kind of engagement that will build your brand and sell products. There are various blog generation tools online that you can use, but often the best titles are very literal and describe exactly what you find in the article.
Creating literal blog titles supports your SEO efforts helping the posts to rank higher on search engines. If you want to write effective blog titles, wait until you have finished the article and then sum up the content in a brief statement. Article titles also need to grab users’ attention online.
If you despair about your monthly analytics, you need to think about the quality and consistency of your content; you also need to think about the social channels you’re using and your brand-building capabilities. If you lack experience, it’s best to partner with a professional agency.
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