Small Business Spotlight – Hidden Pearls
Describe your business:
I run a modest wear e-commerce store. We Currently sell Hijabs and Islamic gifts and are looking to move into modest wear. Although our target market is Muslims we know that it encompasses everyone, as modest fashion is on the rise. We have people from all ethnicities buying from us!
What is the most important piece of your business:
Our customers. We value them and believe that they deserve our attention and respect.
Give some recommendations to moms from your perspective:
It can be hard when you’re a mum to manage your time. I don’t have children but I was a full time carer for my mum and it was hard. Managing time can be a struggle, but my commitment got me through the first 6 months.
What’s mindset change you had after you began your practice:
That when you put the effort in anything is possible! I think my confidence had taken a huge dive. I was meant to be a solicitor but unfortunately life had other plans and I became a carer for my paralysed mother. The business gave me a whole new lease of life.
How can people start this same journey?
If you believe in your business I would not hesitate in starting it. So what if you risk failing? Even failing is a learning curve and you learn so much from every failure and hurdle. We had our share but we can see how it has helped us become stronger.
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