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Pinterest 101: A Guide for Beginning Bloggers

How To Use Pinterest to Drive Traffic to Your Blog

If you have a creative side or like to explore, Pinterest might be one of your most used social applications on the phone. Pinterest is the third-largest social network in the U.S, is an ideal source of inspiration for people of every age. Pinterest categories include food, travel, architecture, arts, DIY and crafts, fashion, science, and much more. From recipes to quotes and home makeover ideas, you will find everything on Pinterest to be aesthetically pleasing, incredibly therapeutic, and exquisite.

This “visual discovery tool” was initially created to share their ideas and inspirations for various projects and ideas. This application is being used by bloggers, small retail businesses, and a significant number of websites to promote their content online. Pinterest allows more exposure by getting the product in front of the user’s eye. These pins point back towards the brand’s website, which results in increased traffic and more conversions.

Pinterest enables its users to be both the explorer and the curator at the same time. Exploring Pinterest is like being in a fantastic garden where you are left in peace and are free to explore whatever you want. The more you explore, the bigger the garden gets, and you cultivate your heart’s content.

Not getting enough traffic to your blog? Learn how to use Pinterest for blogging and increase the number of readers of your site.

Tips on how to use Pinterest as a Blogger

Create a Business Account on Pinterest

Create a Business Account on Pinterest

Create a new profile on Pinterest and make sure it is a business account. Even if you already are using Pinterest for your pinning, it is better to make a new business profile. The terms of service of personal and professional accounts are different on Pinterest. Only business account holders are allowed to access Pinterest analytics and enjoy other options like rich pins and promoted pins.

Name your Pinterest account according to the blog you own. The bio on your Pinterest profile should clearly describe your blog instead of giving out personal information about you. Once you have identified your target audience, it is best to write your Pinterest bio description using keywords. This would help you expand your reach.

Create a set of relevant boards that match your blog and fill them with exciting pins

Pinterest relevant boards

Every account on Pinterest needs to be optimized for the Pinterest search. Here, saying that Pinterest is not a social application but a search engine would not be wrong. You can do some keyword stuffing after searching for your target audience and their interests. Keyword optimization would help your account become explorable.

These keywords can be used in the board names, description of pins, board descriptions, and even your blog’s name. As far as you are using relevant keywords, you don’t have to worry about the quantity of keywords. The concept “Less is more” is wrong in this scenario.

After you have created boards, it’s time to fill them with cool and aesthetic pins. It is better to start with a few boards. Once you start filling these with pins, you will have a better idea about what more boards you should add. Make sure to create engaging and attractive board covers, and they are the first thing visitors get to see when they are visiting your profile.


Use Catchy and Engaging Images

Catchy and Engaging Images

Like we mentioned earlier, Pinterest is a visual discovery tool. Your pins need images that are interesting and are capable of drawing the attention of visitors. You can create the Pinterest pins for your blog using canva. It is easy to use, and you don’t have to pay anything for the designs.

Having 2-4 pins for each blog post is advisable. Bring all your creativity together while making pins. You can even add text to make it enjoyable!


Apply for Rich Pins for your Website or Blog

The SEO focused aspect of Pinterest is the rich pins. These super pins allow the brands to add additional information about the pins they are adding. These are designed to spread brand awareness and contribute context to the posts.


Rich pins are of the following three types

These include up-to-date information about the products, such as their pricing and availability.

If you have a food blog or website, the recipe rich pins will allow you to add additional information like title, serving size, cooking time, diet performance, and the ingredients used in the recipe.

These pins allow you to add information like headline, title, description, and info about the article’s author or blog post.

To apply for rich pins, you will need to add rich meta tags on the webpages you have your product, recipe, or article on. After adding the meta tags, you can validate one of your up-to-date content pages in the Rich Pins Validator, and if the web page you are applying for is correctly marked up, you will receive an approval message.


Grow Your Following and Attract Traffic

According to several Pinterest bloggers, the number of followers on your business profile does not affect the amount of traffic you will receive on your pins or account. However, Pinterest guides recommend having at least one thousand followers to look presentable and established for the business profile.

This can be done by following other Pinterest accounts for yours to be explored. You can do this either by following accounts manually or by using an automation tool. The key is to be active and consistent on Pinterest. You can keep adding relevant content to your boards each day and pin your own content alongside.

Pinterest scheduling tools can be of great help here! Tailwind is a popular tool for scheduling posts. You can bulk load pins and which will schedule on your preferred days and time. Some bloggers advise you to connect with the people who pin stuff from your website.



Pinterest is a great way to expand your business and reach. If you use the right strategy and are consistent, Pinterest can give your blog or business more exposure than any other social app or site. All you need to have is a stable internet connection, lots of motivation, and of course a good laptop for blogging. Read our tips mentioned above and start pinning!


This post contains affiliate links and I may receive a commission, at no additional cost to you, should you purchase through one of my links. Please see my disclosure for more information.

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Jeff Roberts

Jeff Roberts is a product researcher and blog about technologies at Work Around TC. He has extensive knowledge of social media and Product marketing and loves to share his experience to help the community.

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  1. I’m a new blogger and Pintrest is one thing I haven’t mastered yet. It’s a work in progress. This article is so helpful! Thank you!

  2. Pinterest is definitely my favorite platform to market my own blog. This was a great explanation of how to use it properly.

  3. Pinterest is a challenge for me. Mine surely needs some work after reading this. Thanks for the guide.

  4. I couldn’t agree more with how important it is to claim your website. Also, to apply for rich pins as well.

  5. Thank you! I haven’t validated my content pages in the Rich Pins Validator. Yikes! I appreciate this step by step guide.

  6. I have just started working on Pinterest. I was completely unaware about the types of pins. I’ll follow your guidance, hope yo see good results. Thanks for sharing!

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